When we reported on the personalised anti-smoking messages launched by enterprising agency Oli + Josie yesterday, it was with grudging admiration. Wit is always a better weapon than a wagging finger.
However, we had forgotten the power of mischief against cleverness. In the interests of balance, then, we present a selection of messages that the smoker in your life might appreciate even more, come the festive season.
Ho ho ho? More heh heh heh….