Respect to London design agency Oli + Josie, who garnered themselves some great publicity on the back of the government anti-smoking messages that got Clarkson and Liddle into such a lather last week.
Riffing on the idea of ‘personalised packaging’ – as seen recently on Coke, Nutella, Marmite and other brands – they applied it cigarette health warnings. Now, the Metro newspaper reports, they’ve even launched a site where you can make your own labels, especially so that you can guilt-trip your loved ones in time for Christmas.
Popla can only doff its cap (if for the wrong reasons). Any half-sentient smoker will welcome a free packet of fags; and at least this way, concerned friends and family can make their feelings felt. Both parties satisfied. Result.