Canada is poised to introduce legislation to regulate the usage and sale of e-cigarettes, following in the footsteps of America and the European Union.

Despite the product being hailed for reducing smoking rates and aiding smokers to quit tobacco, Canadian officials are concerned that the product is encouraging children to smoke – thereby classing it as a gateway.

However, reports by ASH have shown that e-cigarettes do not encourage children to move on to smoking tobacco – so one wonders where Canada has gotten this idea from.

E-cigarettes are an effective way to quit smoking whilst not having to deal with nicotine withdrawal. They have been more effective than plain packaging to reduce smoking rates, and are much more popular than other stop smoking products.

They have been classed as 95 per cent safer than normal cigarettes – so why are Canada taking measures to further demonise those who are trying to quite smoking and using an alternative?

The Wall Street Journal reported that the regulation will include banning “candy flavoured” vaping products, making it illegal to use them under the age of 18 (like regular cigarettes) and imposing limits on advertising and promotion.

By putting limits on advertising and promotion, this means that the knowledge of e-cigarettes will be lessened, this puts them into a separate category as other stop smoking aids, such as nicotine gum and patches, which are widely advertised on television, print, radio and online. E-cigarettes and vaping have been classed as more effective than those products – so why is Canada in such a rush to put separate restrictions on these particular products?

This draconian approach seeks to demonise smokers further, even when they are attempting to replace normal tobacco. WHO and Canadian officials are hellbent on regulating or putting in place measures to stop individuals from inhaling smoke, vapour or nicotine at every corner – by placing limits on a product that has been deemed “safe”, one wonders what they will move onto next.